iMUST helps to affirm your greatness by conquering the fears from within.
Kickstart your iMUST journey by joining our community of self-believers and receive access perks, deals, and weekly affirmations.
Join the iMUST Community
Receive weekly affirmation, exclusive perks and our monthly newsletter when you join the iMUST community.
Weekly Affirmation
Kick your week of every Monday with an affirmation email that will empower you through the week.
Exclusive Perks
Receive early-access and special deals for upcoming merch drops, courses and live events.
Monthly Newsletter
Stay up-to-date on the latest news, events, and stories throughout our iMUST community.
Helping you locate the conqueror in you.
Hi, I am Tonya Taylor, Founder of iMUST. I launched iMust in late 2017 with the understanding that as individuals, life can be very challenging and full of unexpected twists and turns.
Experiencing a few of my own, I realized the great power of affirmation. Quickly, I understood that you only have two options.
You can allow life blows to knock you down and keep you there, or you can pick yourself up by affirming your greatness, willpower, and strength in order to gain the confidence needed to win.
My goal for iMUST is to build a community of people that were chosen to defy the odds despite limitations. You were chosen.
Conquer Your Style
-
TeesiMUST Definition Unisex Tee
$25.00 Select options This product has multiple variants. The options may be chosen on the product page -
TeesiMUST Definition Unisex Tee
$25.00 Select options This product has multiple variants. The options may be chosen on the product page -
HoodiesUnisex Definition Hoodie
$45.00 Select options This product has multiple variants. The options may be chosen on the product page -
HoodiesUnisex Definition Hoodie
$45.00 Select options This product has multiple variants. The options may be chosen on the product page
Motivate yourself and believe that you can defy the odds.
How to Defy Odds and Conquer Your Fears
iMUST Impact Stories
Wife, Mother, US Army Reserve Captain, Ph.D Student
As a person that wears many hats, I renew my strength by incorporating mandatory personal time in my schedule. Rather it is for five minutes or an hour, I sit still, give my Creator praise and count my blessings. I draw my power from maintaining a relationship with God and good communication with family. Of course, I get tired because of my demanding, yet rewarding schedule. I am still learning to prioritize my time, ask for help, and recognize that it takes a team. I want my legacy to be that I treated people like I wanted to be treated, encouraged those whom I encountered, and that I did my best. My message to those that wear many hats is that it’s ok to admit you need help and make space to release frustrations. Every day I say, “iMUST renew my strength.”
– T. Johnson
Breast Cancer Survivor, Mother, Grandmother
I am a survivor! I had cancer, cancer did not have me. When I was first diagnosed with breast cancer, fear of the unknown began to take over my thoughts and leaked over into my emotions. Nothing else mattered, but everything second became invaluable. My faith was tested and tried. I have experienced a lot of obstacles in my life, and I made it through them all; I was determined and remained hopeful that this would not be any different. Everyday I declared iMUST. Everyday, I geared up spiritually, mentally, and emotionally to fight the biggest battle of my life. Through it all from feeling weak, alone, and afraid, the hardest part was fighting the battles in my mind. I won. I am here to say that I am a survivor. My message to those that receive a bad health report is that I know it can be scary and you are not alone. Take one day at a time and don’t give up.
– Loretta Taylor